Credited with inspiring a generation of DIY skaters, Polar Skate Co. has secured a position as one of the world’s most prominent independent skateboard brands. Founded in 2011 by Swedish skater Pontus Alv alongside a tight-knit skate crew from Malmö, the Portugal-based brand gained a cult-like following for its ’90s-inspired apparel, down-to-earth videos, and unique deck graphics. The collections of skate decks remain loyal to the brand’s Scandinavian roots, mixing a minimalist aesthetic with edgy, flashy artworks designed by artists and skaters. A true by-us-for-us brand, Polar Skate Co. keeps it authentic—a celebration of skateboarding’s OG spirit. polarskateco.com | @polarskateco