On Friday, June 15 we premiered the OBEY GIANT film in Montreal at the Mural Fest. A few hundred people got to sit outside in the summer weather to enjoy this film. Thanks to Mural fest for helping put everything together. This event went exactly how we envisioned it. Outdoors screening in a public park on a beautiful summer night where the Mural Festival was taking place. The best part of the evening was watching people’s reactions – lots of smiles, lots of laughs, no getting up or leaving (pretty good for a Friday night in a public park in the Montreal bar area – in fact the crowd only grew bigger as the evening went), no texting etc. Total attention & captivity. During the part explaining how the current Andre face logo came about, some people were pulling out the stickers I gave them, figuring out the face for the first time & had that “woah” look on their faces. It was heart warming.